[Full disclosure: HomeAssume.com is a client of elle marketing communications.]
Assumable mortgages are making a comeback and with the current real estate market, its a great, viable option for many people. HomeAssume.com is a new website that allows buyers and sellers interested in assumable mortgages to come together and find each other.
The reason I'm bringing this Denver Post article to your attention is to show how PR is an intregal part in the process to not only introduce your company to your target audience but to educate the public on a new or emerging category. HomeAssume.com is the first in an old, but new again category in the residential real estate market. Assumable loans were once commonplace in the 70's and 80's when interest rates were high.
The generations younger than the Baby Boomers are not familiar with this home-financing option thus our first challenge was to generate awareness about this category. In order to do just that, we utilized PR. Its the best, most cost-effective way to reach your target audience and at the same time, educate them. Before you can gain traction with your brand, you first need to explain the league you're playing in.
Follow the link below to read the story placed by our exclusive PR partner, Aguilar Public Relations. http://www.denverpost.com/money/ci_10280749
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