Final in series of three blog posts that serve as a great primer for the Twitter beginner. Learn what are the best and no-so-great sites for following topics of interest on Twitter.
Click "read more" for the blog post.
read more | digg story
Monday, September 29, 2008
Twitter Step 2: What else can it do for me?
Second blog post in a series of three.
Once you've signed up for a FREE Twitter account and you've got your feet wet, learn what else you can do. Amazing opportunities for small business marketing.
Click "read more" for the blog posting.
read more | digg story
Once you've signed up for a FREE Twitter account and you've got your feet wet, learn what else you can do. Amazing opportunities for small business marketing.
Click "read more" for the blog posting.
read more | digg story
Social Media 101: Twitter
In July, I posted an entry regarding Twitter. Actually it was a question...could this be useful to the small biz owner?
In my travels across the Web last week, I found this great blog post that gives you the down and dirty on Twitter: how to use it, where to get started and why its beneficial to a small business marketing plan. Not only that, but I found it inspiring and plan on joining the Twitter ranks ASAP.
Click on "read more" below to see the blog post about Twitter.
read more | digg story
In my travels across the Web last week, I found this great blog post that gives you the down and dirty on Twitter: how to use it, where to get started and why its beneficial to a small business marketing plan. Not only that, but I found it inspiring and plan on joining the Twitter ranks ASAP.
Click on "read more" below to see the blog post about Twitter.
read more | digg story
Wednesday, September 24, 2008
Is Your Brand a Social Media Butterfly?
According to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers, greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months.
Interestingly enough, a number of small business owners that I have spoken with are wanting the same thing. Seems as though you don't need a big time marketing budget or brand name to want an expanded presence online.
The survey showed that nine in 10 respondents agree that in order to engage consumers with their brand it is increasingly important to use “pull interactions” such as social media and online communities rather than traditional “push” campaigns.
Websites such as Facebook and LinkedIn are becoming more and more popular with consumers joining everyday. People are creating profiles to connect with friends, family, former colleagues and to find folks with similar interests.
If you are looking for that group of people who are KU alum who also happen to be avid bike enthusiasts, living in Boulder, CO, you can not only identify them on Facebook but advertise to just them. Talk about targeted marketing!
To pull customers to you online, promote your product and brand via these types of websites. Create a company profile so that people can learn about you and become engaged with your message, product or service. Comments regarding your brand from folks who actually use your product speak volumes to those considering you.
Another point the survey made was that an overwhelming 94% of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.
Again, here is where sites like Facebook, MySpace and sites that cater to certain interests/demographics such as lilaguide.com can be a wealth of information. If you are wanting to see what's on the minds of your target, spend a little time reading bulletin board posts, blogs and member profiles to gain valuable information -- tidbits that you won't find in any published study about your desired customer.
Learn how we can build your brand and create buzz for your company at www.create-buzz.com.
Interestingly enough, a number of small business owners that I have spoken with are wanting the same thing. Seems as though you don't need a big time marketing budget or brand name to want an expanded presence online.
The survey showed that nine in 10 respondents agree that in order to engage consumers with their brand it is increasingly important to use “pull interactions” such as social media and online communities rather than traditional “push” campaigns.
Websites such as Facebook and LinkedIn are becoming more and more popular with consumers joining everyday. People are creating profiles to connect with friends, family, former colleagues and to find folks with similar interests.
If you are looking for that group of people who are KU alum who also happen to be avid bike enthusiasts, living in Boulder, CO, you can not only identify them on Facebook but advertise to just them. Talk about targeted marketing!
To pull customers to you online, promote your product and brand via these types of websites. Create a company profile so that people can learn about you and become engaged with your message, product or service. Comments regarding your brand from folks who actually use your product speak volumes to those considering you.
Another point the survey made was that an overwhelming 94% of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.
Again, here is where sites like Facebook, MySpace and sites that cater to certain interests/demographics such as lilaguide.com can be a wealth of information. If you are wanting to see what's on the minds of your target, spend a little time reading bulletin board posts, blogs and member profiles to gain valuable information -- tidbits that you won't find in any published study about your desired customer.
Learn how we can build your brand and create buzz for your company at www.create-buzz.com.
Subscribe to:
Posts (Atom)
Posts
