Marketing your business will eventually lead you to the world of online and email marketing. There are many options in this venue so let's start with the most basic: your website.
A dynamic and informative website that speaks the language of your audience is in many cases the first brand experience for customers. Make sure it's emblematic of your company and what you do.
Step number 2: Optimize your website so people and search engines can find it. It's pretty lonely out on the World Wide Web if nobody visits. If Google has you ranked on page 17 for your category, it's time to think about hiring a professional in search engine optimization (SEO). These professionals will code your website and fine tune it so that when Google, Yahoo and the like come along, they stop to see what's going on.
Step number 3: A lot of great and free opportunities are available in social networking for small business. Take advantage of them. Create a company page on Facebook and invite customers, friends, colleagues, vendors, etc. to fan/friend the page. If you have an instructional video, footage from trade shows or other relevant clips that enhance your brand, post them on YouTube with a link back to your website. Twitter is not for every business but if your industry is tweeting, jump into the conversation.
Step number 4: Stay connected with customers and keep them coming back through email marketing. Begin by getting permission to add your customers to an email database. Next, utilize an online company such as Constant Contact to create an e-campaign that is sent out weekly, monthly, quarterly or whenever it makes sense to keep your customers in the loop.
Next week we discuss creating buzz with word of mouth marketing. Stay tuned.
Learn how we can build your brand and create buzz for your company at www.create-buzz.com.
Saturday, October 17, 2009
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