Thinking Outside the Big Yellow Book: Part 3 of 3

Grassroots marketing can provide a boost to small business especially through referrals and your involvement with local charities. Each of these will get people talking and create buzz for your brand.

Start thinking outside the yellow pages and create some sensational word-of-mouth marketing for your business with these tips:

1. Business Referrals. Look around your sales territory, your neighborhood, your part of the country and see what other brands your target audience is using. Chose a few that would be a nice compliment to your company. Form partnerships with these folks and work together in reaching your desired audience and getting them in the door.

2. Customer Referrals. Word-of-mouth marketing is huge and not to be overlooked. Have your customers spread the good news about your great product(s), service and brand experience. Ask them to write online reviews, comment on your company blog, tweet about you, or fan your Facebook page. Whatever it is that you do, get them talking about how great you are to their friends, family, neighbors and co-workers.

Additionally, if you are working on PR for your company, ask a few customers if they wouldn't mind providing testimonials. These are great to post on your website, too.

3. Doing Good Work. Charities are always needing help. Find one or two that are close to your heart or in your service area and build a relationship. This might mean your company provides services in-kind or donates an item for the annual auction. Not only are working for a good cause but also building your brand by getting your name out in the community.

Learn how we can build your brand and create buzz for your company at www.create-buzz.com.