Revamped, Revised, Remodeled

For many small businesses, a website has replaced the once standard, three-panel brochure. Many times it's cheaper to produce and easier to update as your business develops. Not to mention, when 85% of customers go online first to learn about a company, it's a wise investment.

At elle marketing communications, we're a small business too. We know the value of a good website first hand. We also understand that a website is not static. It should reflect your company's growth and the relationship with your audience as your brand matures.

Since our website launch in 2007, our body of work has grown significantly. To showcase what we've done for clients and to perhaps inspire others, we've added a Portfolio section to our site. Check it out at www.create-buzz.com.

Ask Customers to Create Buzz

Dear readers,

I'm still on vacation at the beach; recharging my batteries so I can come back to the office next week ready to build brands and create buzz. So once again, passing along another good read.

Today I saw an excellent blog entry all about small businesses and online reviews. The writer touts the importance of asking your customers to write online reviews about the great service they received while visiting your establishment. While the blogger is specifically talking about tourism businesses, this advice applies to any and all companies.

http://www.smallbizsurvival.com/2009/07/please-write-review.html

Learn how we can build your brand and create buzz for your company at www.create-buzz.com.

Twitter Etiquette In Four Easy Steps

The balance of the week I am working remotely (read: working while on vacation on the Eastern Shore). So, I'm cheating a bit when it comes to the blog. However, I read this blog posting and thought it was worthy of passing along.

As we all well know, Twitter has hit the big time in terms of buzz. Even Oprah tweets. But since it's so new, people are still getting to know the rules for being a good neighbor on Twitter. Nichole Smith wrote a blog posting recently where she outlines just four easy things to remember when you are out there tweeting away. Good advice for all to adhere to as we navigate this new found social medium.

http://www.nicholelsmith.com/2009/03/25/the-twitter-etiquette-no-one-told-you-about/

BTW, if you want to follow me on Twitter: @liztalks

Learn how we can build your brand and create buzz for your company at www.create-buzz.com.

Cobbler's Children Have No Shoes

I know you've heard the saying: The cobbler's children have no shoes. This old saying relates to the fact that a busy cobbler is working so hard making shoes for his customers that he has no time to make some for his own children.

Unfortunately, we've been so busy creating buzz for our clients here at elle marketing that we've been on a long hiatus from our blog. During the last nine months, many of our clients have been working hard to keep sales up during a slow economy. We've been doing a lot of thinking outside the box in order to keep customers coming in the door for our clients.

Beginning this week, we will once again be bringing you small biz marketing updates. Check each week for the latest news and our opinions on the buzz. Additionally, our company website, www.create-buzz.com, has received a long overdue update complete with a new Portfolio section. Look for that to launch within the next few weeks. We'll post a note announcing the big reveal.


Learn how we can build your brand and create buzz for your company at www.create-buzz.com.